This software will identify and correct bad addresses to the carrier route, five-digit zip, ZIP +4 and delivery point codes. Coding Accuracy Support System (CASS): Helps mailers improve the accuracy of delivery.This will help increase the deliverability of your mail. Locatable Address Conversion System (LACS): Will convert rural-style addresses (nonstandard) to city-style addresses (standard).Running the NCOA list against your mail file will help ensure you have the correct address for anyone on the mail file that's recently moved. National Change of Address (NCOA) File: A list of people who've moved within the past three years.The Postal Service offers some great tools and files to help you ensure you have the most up-to-date addresses. Obviously, you'll want to wait a few weeks before re-mailing-otherwise you defeat the purpose of removing the duplicates from the mail file. And because you're just mailing the name one time in your current mailing, you can also mail the name at a later date. Because these names are on more than one list, you've paid for the name more than one time. But these multis can be very useful to you. The merge purge will ensure you mail to the name only one time even though the name appears on more than one list. 4X + Multis: Duplicate names that are on four or more lists 3X Multis: Duplicate names that are on three listsģ. 2X Multis: Duplicate names that are on two listsĢ. Therefore, they're more likely to purchase again.ĭepending on the size of your mailing, these multibuyers are usually broken down into three groups:ġ. This means there will likely be duplicate names across the lists because their interest level in this area is so high that they've bought or subscribed to more than one product or service. If you're doing a mailing to promote a newsletter on naturopathic medicine, then the lists should all be related to wanting to improve health through natural approaches. When you're selecting lists to rent for a targeted mailing, the lists usually have something in common with one another. Multibuyer names usually end up being very responsive. These duplicate records/names are also called multibuyers or multis. One of the main purposes of the merge purge is to find duplicates between the files. If your data processing company is able to distinguish the difference between the two, you'd have them keep the "At Home" address. A duplicate name may have two different addresses-one may appear to be a business location, and the other may appear to be a home address. For example, you can set the merge purge parameters to select the home address for all duplicate records.
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